Telco Cyta has secured Italian Serie A rights in Cyprus after completing a deal with IMG, TV Sports Markets understands.
The Asset Ogilvy agency has made a small profit from selling on Spanish LaLiga rights in Greece and Cyprus, following renewals with pay-television broadcasters Cosmote and PrimeTel.
Telco Cablenet’s entry into the Cypriot sports-rights market will boost the revenues of First Division clubs when a new cycle begins at the start of the 2019-20 season.
Spain’s LaLiga has leapfrogged Italy’s Serie A in media rights income to become Europe’s second most valuable league following deals agreed in recent weeks.
The closure of Cypriot pay-television operator Lumiere TV has allowed IPTV service CyTAvision and telco PrimeTel to snap up rights to international and domestic football.