PrimeTel (Cyprus)

Latest Features

English Premier League rights in Cyprus will increase in value following a direct renewal with telco Cyta. The new three-season deal with Cyta, from 2019-20 to 2021-22, will be worth just under €1.5

Telco Cyta has secured Italian Serie A rights in Cyprus after completing a deal with IMG, TV Sports Markets understands.

The Asset Ogilvy agency has made a small profit from selling on Spanish LaLiga rights in Greece and Cyprus, following renewals with pay-television broadcasters Cosmote and PrimeTel.

Telco Cablenet’s entry into the Cypriot sports-rights market will boost the revenues of First Division clubs when a new cycle begins at the start of the 2019-20 season.

Spain’s LaLiga has leapfrogged Italy’s Serie A in media rights income to become Europe’s second most valuable league following deals agreed in recent weeks.

Cypriot telco and pay-television broadcaster PrimeTel will show the home matches to Cyprus First Division side AC Omonia after renewing its contract until 2024

Cypriot telcos Cablenet and PrimeTel have agreed a deal through which they will bring their sporting content under one roof from 2019

Features

The closure of Cypriot pay-television operator Lumiere TV has allowed IPTV service CyTAvision and telco PrimeTel to snap up rights to international and domestic football.