SN1
Content Arena facilitates Lega Basket deals in Balkans, Greece, Cyprus and Bulgaria
Lega Basket Serie A, the organising body for the top division of Italian basketball, has further extended its broadcast reach through various rights deals in European markets
SN1 turns to Content Arena to distribute Lega Basket international rights
SN1 Trading, the consultancy and media rights agency, will use the Content Arena platform to distribute its recently acquired international rights to the top tier of Italian domestic basketball
Lack of competition slows pay-TV fee growth for Italy’s Lega Basket
Lega Basket, the governing body of top tier Italian basketball, saw its domestic pay-television media-rights income growth slow considerably in the 2020-22 rights round, driven by a significantly less competitive market.