SoftBank (Japan)

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Perform-owned OTT platform DAZN believes it is in position to drive growth in Japan’s pay-television sports market after a deal to acquire most of its former rival's rights.

Striking a digital rights deal is thought to have helped Tennis Australia earn a large increase in Japan for the 2017 Australian Open.

The Perform Group told TV Sports Markets its deal for Japan’s J-League represented “great value” compared to many domestic football leagues, despite a rights fee four times higher than the previous value.

Emerging competition in Japan’s digital sector helped the MP & Silva agency earn significant profit on its deals for England’s Premier League and Spain’s LaLiga.

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