Sportfive

German pay-television broadcaster Sportdigital Fussball has extended its rights to the Primeira Liga, the top division of Portuguese football, for a further three seasons

The Asian Football Confederation and the Football Marketing Asia agency are to renegotiate the terms of their landmark, $2

The Sportfive agency has been appointed to exclusively sell international broadcast rights to Portugal’s Primeira Liga from 2020-21 to 2022-23.

The Confederation of African Football has strongly denied allegations that it contravened competition regulations in awarding a major package of its rights and has refuted claims that president Issa Hayatou has been referred to prosecutors for investigation over the matter.

Lagardère Unlimited, the sports marketing division of conglomerate Lagardère, is to unify all its agencies under the single commercial brand name of Lagardère Sports and Entertainment.

Sportfive is taking a colossal risk in signing a 12-year, $1bn (€888m) renewal with the Confédération Africaine de Football, according to local experts.

The Sportfive agency has appointed Krzysztof Świergiel as a co-managing director of its operations in Poland.

The Confederation of African Football, the continental governing body for football in Africa, has agreed a 12-year extension to its media and marketing rights partnership with the Sportfive agency.

The Confédération Africaine de Football could be set for a huge increase in the value of its global media and marketing rights, as negotiations with incumbent rights-holder Sportfive and rival agency Infront Sports & Media near a conclusion.

The Ligue Nationale de Handball, France’s domestic handball league, has signed a digital media partnership with the Sportfive agency.

The rights-trading subsidiaries of sports marketing company Lagardère Unlimited look set for a double boost. World Sport Group is close to renewing its contract with the Asian confederation, while Sportfive remains favourite to renew its deal for African confederation rights.

The Infront Sports & Media agency is understood to be the strongest challenger to the Sportfive agency for the rights to the events of the Confédération Africaine de Football, including the flagship Africa Cup of Nations (Afcon) tournament.

Piotr Pietrzak has been appointed as the new co-managing director of the Polish division of the Sportfive agency.

Uefa is on course to earn more than expected from the sale of its European Qualifiers media rights from 2014-15 to 2017-18, according to research conducted by TV Sports Markets with local media sources over the last 12 months.

The Polish Football Association (PZPN) has amended its agency partnership with Sportfive, with the new agreement set to run until 2018.

The MP & Silva agency has acquired rights in Asia for the 2014 Copa Libertadores and Copa Sudamericana football club competitions in Latin America.