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Sportdigital extends Primeira Liga rights in Sportfive deal

German pay-television broadcaster Sportdigital Fussball has extended its rights to the Primeira Liga, the top division of Portuguese football, for a further three seasons.

The deal, from 2020-21 to 2022-23, is one of the first signed off by the Sportfive agency, which is exclusively selling international rights to the league over the duration.

The German broadcaster has held rights to the Portuguese league since 2013, with its most recent deal running from 2017-18 to 2019-20, also agreed with Sportfive. The agency distributed rights in Europe and Latin America during the 2017-20 cycle.

In the 2017-20 cycle, Sportdigital sublicensed at least three live games per match week, as well as weekly highlights and clip rights to OTT streaming service DAZN.

The 2020-21 Primeira Liga season commences this weekend.

A renewal was also recently agreed in France with RMC Sport, the Altice-owned subscription broadcaster, continuing to show the league.

Sportfive’s new international sales remit was only agreed last month. It was one of the first deals since the agency’s executive reshuffle and rebranding (from Lagardère Sports) following the takeover by H.I.G. Europe.

Portuguese pay-television broadcaster Sport TV, which holds the international distribution rights, issued an invitation to tender at the start of April.