Super Sports Media Group (China)
The English Premier League’s new media-rights deal in China is one of the most valuable ever signed in the country.
The English Premier League has launched an early tender in China in order to reap the benefits of the country’s buoyant media-rights market.
LeSports has become the first Chinese internet operator to secure English Premier League rights in the upcoming 2016-17 season.
The value of Premier League internet rights increased hugely in deals in China, but the value of digital clips in the UK remained flat in this week’s deal with Sky.
China’s Super Sports Media has moved to expand its portfolio of football content by acquiring rights to the Uefa Nations League, the national team tournament launched by the sport’s European governing body.
Hong Kong-based media content and publishing company Culturecom Holdings has completed a deal to acquire Chinese media company Super Sports Media.