Telemundo, the holder of Spanish-language rights to the Fifa World Cup in the US, has agreed deals with internet company Google and its video-sharing website YouTube to share its coverage of the national team football tournament.
Telemundo – holder of Spanish-language rights to the Fifa World Cup in the US – has announced its multiplatform coverage plans for this summer’s event.
Spanish-language sports broadcaster Telemundo Deportes has picked up rights in the United States to the 2017 Fifa Club World Cup and has agreed a deal to show the second leg of the Fifa World Cup play-off between Peru and New Zealand.
The US national team’s victory over Japan in the final of the 2015 Fifa Women’s World Cup attracted a record television audience for a football match in the US.
Fifa avoided the prospect of going back into a US court by agreeing to extend its World Cup rights deal with Rupert Murdoch’s Fox Sports last month. But getting off the legal hook comes at a price, in terms of questions about Fifa’s governance and also, possibly, in having sold the rights at well below market value.