Dentsu scoops up Copa América rights after MP & Silva collapse

The collapse of the Chinese-owned MP & Silva agency has allowed Dentsu to replace it as Conmebol’s exclusive global commercial rights advisor for the 2019 Copa América.

A Dentsu press release says the agency will now be responsible for the sale of all commercial rights connected with the 2019 Copa América, which is to be hosted in Brazil. The agency’s original deal also included responsibility for production and the logistics of hosting the tournament, the latter of which it would have shared with the Brazilian football confederation.

The status of MP & Silva’s existing media and commercial rights deals for the tournament is unknown. This includes a Spanish-language media rights deal in the US with commercial and pay-television broadcaster Telemundo.

Several media and commercial rights deals had been completed prior to MP & Silva winning the rights, including media rights in all major South American territories.

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