Viaplay

Viaplay Group’s subscriptions have dropped year-on-year, though financial losses have reduced significantly, as the embattled media group continues to focus on its core markets of the Nordics and the N…

Viaplay Group has ended a tumultuous 12 months by strengthening its position as the dominant football broadcaster in its home Nordics region, picking up exclusive Uefa Champions League rights in Sweden and retaining its contract in Denmark.

Viaplay’s sublicensing of sports rights and non-sports content helped to generate close to six-per-cent organic growth in its core markets during the first quarter as the broadcaster recognises that i…

Viaplay is closing in on the renewal of its key Formula 1 rights in the Netherlands in a deal that would help to alleviate doubts over its future in the Dutch market following a wider international retreat.

The Team Marketing agency is to go to market with Uefa club competition broadcast rights in the Baltic countries shortly after the exit of Viaplay from the region.

Viaplay is to continue reducing its sports rights commitments, turning to sublicensing deals where possible to recoup fees, as part of its company-wide reset.

Viaplay Denmark is raising the price of its all-encompassing subscription package by 11 per cent to DK499 (€66.95/$72.04) per month.

Norwegian media group Schibsted has withdrawn its short-lived investment in Viaplay, the embattled pay-television broadcaster refocusing its core business on the Nordic region

Viaplay has renewed its Ultimate Fighting Championship rights in its home Nordic markets in a ‘multi-year’ agreement that will bring over 40 live events to the broadcaster each year.

Roger Lodewick, president of sports games at esports’ ESL FACEIT Group and previously of Team Marketing, has been recruited by Viaplay to lead its operations in the Netherlands.

The Danish Superliga has generated a marginal increase in its new six-season domestic media rights agreements with TV2 and Viaplay, reflecting a sluggish marketplace shorn of competition and hindered by legislative restrictions.

Banks that have loaned money to Viaplay have appointed an external adviser to aid negotiations over the subscription streaming broadcaster’s debt burden, it is claimed.

Viaplay Group continues to dispose of more equity after Norwegian media group Schibsted secured a 10.1-per-cent shareholding in the financially troubled broadcaster. Viaplay has already sold a 6

Viaplay’s financial crisis may represent a low-cost opportunity to scale quickly for other expansionist media groups, but the costs the company took on to drive its expansion over the last six years could deter many potential buyers.

Czech investment company PPF Group has bought a 6.3-per-cent stake in Viaplay Group as the embattled streaming broadcaster continues to shift equity