American Football
NBC attracts record online US audience for Super Bowl
The NBC network’s first-ever live stream of the NFL American football Super Bowl attracted 2.1
Super Bowl breaks US television audience record for third year running
Live coverage of this year’s NFL American football Super Bowl game gave US network NBC the largest average audience for a programme in the history of US television, according to audience measurement c…
NBC sells out online ad space ahead of streamed Super Bowl
US network NBC has sold out its digital advertising inventory ahead of the first live online streaming of the NFL’s Super Bowl.
Super Bowl ads generate $1.72bn over 10 years
The last 10 editions of American football’s NFL Super Bowl have generated $1.72 billion (€1.35
Big Sky signs DirecTV deal
US pay-television operator DirecTV agreed a five-year deal with the Big Sky college sports conference for its basketball and American football competitions
FCC to consider scrapping blackout rule
The broadcast blackout rule, which blocks US sports events from being shown live on television in their local market unless all tickets to attend the event have been sold, could be scrapped under a proposal…
TV RIGHTS CLIPS 2: NFL, MLB, NBA, Australian cricket, women’s golf and more
American Football: US networks CBS, Fox and NBC acquired rights for the NFL in nine-year deals, from 2014-15 to 2022-23, worth a combined $3.1bn (€2.4bn) per year.
TV RIGHTS CLIPS 1: American football, athletics, hockey, handball and more
American Football: The NFL Network, the pay-television broadcaster owned by the NFL, agreed a content deal with Outcast, operators of a petrol station digital TV network with 12,000 screens in stations…
Lagardère expands golf division with Gaylord acquisition
Lagardère Unlimited, the sports marketing division of French conglomerate Lagardère, acquired Gaylord Sports Management, a US-based athlete representation group.
NFL regular-season viewing falls
The average US television audience for a regular-season NFL match in 2011-12 fell by 2.1 per cent year on-year to 17.5 million, according to audience measurement company Nielsen Media Research
Esporte Interativo acquires Super Bowl rights
Esporte Interativo, the Brazilian free-to-air sports broadcaster, acquired rights for the NFL Super Bowl in a two-year deal, covering the 2012 and 2013 matches.
The deal was brokered by the IMG agency
Oklahoma close to regional Fox deal
The University of Oklahoma is close to a carriage deal with the Fox Sports Oklahoma and Fox Sports Southwest US regional cable and satellite broadcasters which will put the university’s sports network i…
NBC sells out Super Bowl ad space
NBC sold out advertising spots for its coverage of this year’s NFL Super Bowl game on February 5 for a record average fee, according to Seth Winter, senior vice-president of sales and marketing at the U…
CRTC rules against Bell’s exclusive mobile deals
The Canadian Radio-television Telecommunications Commission, Canada’s telecommunications watchdog, ruled that Bell must allow rival telco Telus to stream sports content that is currently only available t…
Packers-Giants game attracts bumper audience
The Green Bay Packers’ last-gasp win against the New York Giants on December 4 attracted the highest US television rating for a regular-season NFL game since 2007, on US network Fox.
News in brief, Issue 15:20
Six Nations set to split international TV rights ... NFL takes rights to global market ... No ESPN-Al Jazeera joint bid ... ARD/ZDF force ski concessions
One, but not the same: two sides to a tale of failure
Divided opinions on why digital sports channel One HD failed