American Football
NFL hires Horizon as global media agency
The National Football League (NFL) has hired agency Horizon Media to lead its global media strategy, planning, activation and measurement
YouTube sets NFL Sunday Ticket prices
YouTube has announced its subscription details for the out-of-market streaming service NFL Sunday Ticket and NFL RedZone channels ahead of the 2023 NFL season
DAZN outbids Bruin for NFL Game Pass in bold global play
DAZN is thought to have bid significantly higher than incumbent OverTier for global distribution rights to Game Pass, though the NFL says user experience, tech, footprint and marketing were decisive factors.
WNFC agrees non-exclusive DAZN global streaming deal
The Women’s National Football Conference (WNFC) has agreed a non-exclusive global streaming deal with DAZN which will give fans around the world more access to the league.
NFL, RedBird announce Sunday Ticket commercial venues deal
The National Football League has announced a deal with RedBird Capital Partners to form a new media platform, EverPass Media, which will hold exclusive rights to distribute out-of-market package NFL Sunday…
NFL owners to vote on Goodell extension, flexible TNF scheduling
The annual meeting of National Football League franchise owners continues today (Monday), with an extension of league commissioner Roger Goodell's contract and flexible scheduling for Thursday Night Football…
DAZN acquires A7FL rights globally in three-year deal
Streaming platform DAZN will broadcast American 7s Football League (A7FL) to its global audiences after striking a three-year deal with the sports league
NFL, Cinedigm sign extension for Super Bowl film distribution
The National Football League and entertainment company Cinedigm have extended their distribution deal for the annual Super Bowl film and future NFL Films catalogs
Netflix to air docuseries on NFL quarterbacks
Netflix has announced its first partnership with the National Football League in which the streaming service will air a docuseries on NFL quarterbacks
XFL suffers low ratings upon relaunch
The third edition of the XFL, a spring alternative American football league, has underperformed in its opening broadcasts of the season.
The league holds a broadcast deal with Disney and ESPN
In Focus: National Football League
SportBusiness Media takes a deep dive into the numbers driving the NFL's commercial success.
TSN and Genius Sports air augmented NFL feeds on TSN+
As part of TSN's recent launch of its streaming service, TSN+, the broadcaster has announced augmented game feeds of its National Football League coverage during the playoffs and Super Bowl together with…
Sport1 acquires XFL rights in German-speaking countries
German sports broadcaster Sport1 has acquired rights to the United States’ newest professional American football league, the XFL, in Germany, Austria and Switzerland for the next two years.
CFP championship sets new low with TV audience of 17.2m viewers
Blowout victory by Georgia proves to be significant audience drag
ProSiebenSat.1 extends European League of Football rights to 2026
Media group ProSiebenSat.1 will continue to broadcast the European League of Football in Germany until at least 2026 after extending its rights agreement with the gridiron football league.
ProSiebenSat
NFL reaps benefit of growing fandom in DACH with RTL and DAZN deals
The NFL is understood to have more than doubled its media rights income in Germany, Austria and Switzerland, capitalising on intense competition amid the league's snowballing popularity across the region.
Prime Video adds alternate ‘TNF’ stream with ‘The Shop’
Prime Video announced it will collaborate with Uninterrupted's Emmy-award winning show The Shop as part of an alternate stream offering for the National Football League's Thursday Night Football.
NFL secures increase in Sweden and Finland with TV4 Media deal
TV4 Media’s deal spans the current 2022 season, which started on September 8, and ends with the season-ending Super Bowl in February 2025.