Athletics

Athletics
Events

The Infront agency has acquired a stake in the Cape Town Marathon, through which it will market media rights and sponsorship packages for the race
Athletics

The British Athletics Championships will not be shown on mainstream television this year after the UK public-service broadcaster the BBC reportedly decided against paying a fee for the rights
Athletics

Pay-television broadcaster Sky Deutschland has sealed rights to athletics’ Diamond League in Germany and Austria, from 2021 to 2023.
Athletics

UK public-service broadcaster the BBC has secured the rights to show athletics' Diamond League series live from 2021 to 2024
Athletics

The TV Media Sport agency has agreed a rights deal with Kenyan media company Nation Media Group for the World Athletics U20 Championships, which will take place in Nairobi in August
Athletics

L’Équipe, the French digital terrestrial channel, and start-up OTT streaming platform Sportall have acquired rights in the 2021-24 cycle to all French Athletics Federation (FFA) events and Diamond League me…
Athletics

World Athletics’ annual series of meetings will return to television in Ireland for the first time in over two decades after Irish-language broadcaster TG4 agreed a rights deal with the sport’s world gov…
Athletics

Boutique media-rights agency Sports Media Venture has been appointed as European media rights distributor for this month’s NN Mission Marathon, which serves as a one-off qualifying event for the Tokyo O…
Athletics

The Penn Relays, the oldest and largest track and field competition in the United States, has struck a five-year digital rights deal with streaming service FloSports through 2025.
Athletics

Subscription streaming platform FloSports has agreed rights deals in North America and Australia to a host of leading cycling events, along with athletics and triathlon events
Athletics

UK public-service broadcaster the BBC has acquired exclusive rights to the 2021 World Athletics Indoor Tour
Athletics

The Infront agency has agreed an exclusive three-year deal to sell international media rights to the World Athletics Indoor Tour
Athletics

Pay-television broadcaster Sky Italia has agreed a rights deal for the 2021 edition of World Athletics’ Continental Tour series. Sky Italia will show all 11 Gold stages of the tour next year.
Athletics

NBC Sports has extended its domestic media-rights contract with World Athletics in a deal which will provide the US network exclusive multi-platform rights to elite World Athletics Series events through…
Athletics

The University Athletic Association of the Philippines has announced pay-television broadcaster Cignal TV as its broadcast rights-holder until 2026
Athletics

UK Athletics has warned that it may not be able to stage any Diamond League meetings next year unless it agrees a new domestic media-rights deal
Athletics

L’Équipe, the free-to-air digital terrestrial channel owned by France’s Amaury Group, is to show coverage of next month’s French Athletics Championships after a contract with pay-television broadcaster RMC Sp…
Athletics

European Athletics has become the latest sports organisation to delve into its archive to deliver content during the Covid-19 shutdown