Athletics
Lagardère Sports to market Athletics World Cup rights
The Lagardère Sports agency has agreed a deal to market rights to the inaugural edition of the Athletics World Cup.
IAAF hires ECB exec to drive broadcast growth
The International Association of Athletics Federations has today (Thursday) announced the appointment of James Lord to the position of director of platforms and distribution.
Denmark’s TV2 signs long-term IAAF rights deal
Danish commercial broadcaster TV2 has agreed a six-year rights deal for events operated by the International Association of Athletics Federations.
ARD and ZDF extend commitment to German athletics
The German Athletics Association (DLV) has agreed a four-year extension to its rights deal with public-service broadcasters ARD and ZDF.
IAAF adds World Indoor Tour to EBU, ESPN partnership
The International Association of Athletics Federations has expanded its partnership with the European Broadcasting Union and ESPN Media Distribution to incorporate its World Indoor Tour.
London Marathon extends with global rights partner
London Marathon Events has extended its global rights distribution agreement with the TCB Sport Media agency.
Kwesé Sports clinches IAAF rights deal
African sports broadcaster Kwesé Sports has acquired rights to International Association of Athletics Federations (IAAF) competitions throughout sub-Saharan Africa under an agreement with sports broadcaster ESPN.
Czech broadcaster extends IAAF Worlds rights deal
Ceske Televize, the Czech Republic public-service broadcaster, has extended a rights deal for the International Association of Athletics Federations World Championships.
EBU teams up with ESPN to hold onto IAAF in Europe and Africa
The value of International Association of Athletics Federations World Championships media rights in Europe has fallen for the second cycle in a row following a new deal announced this week
ESPN joins EBU for IAAF rights distribution deal
The International Association of Athletics Federations has signed a multi-year agreement with the European Broadcasting Union consortium of public-service broadcasters, and ESPN Media Distribution, the rights agency division of the global sports broadcaster, for the sale and distribution of rights in Africa and Europe.
ITN Productions and IAAF to take athletics coverage to next level
The International Association of Athletics Federations has appointed ITN Productions as its partner in forming a joint venture company for host broadcasting and media production.
Skype bot launches for IAAF Worlds
The International Association of Athletics Federations has teamed up with online telephone service Skype to launch a dedicated Skype bot called Spikes.
CBC Sports secures Athletics Canada deal
The CBC Sports division of Canadian public-service broadcaster CBC has secured a rights deal with the Athletics Canada national governing body.
World Para Athletics Championships set for record coverage
The upcoming World Para Athletics Championships are set to be broadcast by more rights-holders than ever before, the International Paralympic Committee has revealed.