Athletics
USATF overhaul continues with recent NBC and Lagardère deals
Lagardère Sports to distribute USATF rights
SFR Sport acquires Diamond League rights
IMG to take innovative new athletics series global
USATF signs NBC Sports partnership
SFR on the track with French athletics deal
Fédération Française d’Athlétisme, the governing body of athletics in France, has awarded exclusive rights to Altice and the telecommunications company’s subsidiary, SFR.
Canal Plus runs on with Monaco’s Diamond League event
French pay-television broadcaster Canal Plus has agreed a four-year extension to its rights deal for the Monaco leg of the International Association of Athletics Federations’ Diamond League series.
Broadcasters line up for European Athletics Championships
Broadcast coverage for this year’s European Athletics Championships, which began earlier today (Wednesday) in the Dutch capital of Amsterdam, has exceeded expectations, according to Svein Arne Hansen, president of the European Athletics governing body.
ARD and ZDF keep running with German Athletics Association
The German Athletics Association (DLV) has agreed a multi-year extension to its rights deal with public-service broadcasters ARD and ZDF.
USATF switches streaming service to subscription model
The USA Track & Field national governing body has opted to switch its free online streaming service to a subscription-based model.
BBC extends long-running London Marathon deal
UK public-service broadcaster the BBC has extended a rights deal for the London Marathon, one of the six members of the World Marathon Majors.
Eurosport adds European Athletics events to rights portfolio
The European Broadcasting Union consortium of public-service broadcasters has agreed a deal with Eurosport that grants the sports broadcaster multi-platform rights in Europe to a number of European Athletics-organised championships over the next four years.
European Championships to be launched as the solution to combat cluttered calendar
The creation of a multi-sport European Championships from 2018 is part of an attempt to de-clutter a congested sporting schedule, and to help summer sports benefit from each other’s popularity.
European Championships interviews
Interviews with four of the federations taking part in the inaugural 2018 multi-sport European Championships about why they have signed up to the new concept.
Flow partners up with CARIFTA Games
Flow, the Caribbean pay-television platform owned by telecommunications company Cable & Wireless, has signed a partnership with the North American, Central American and Caribbean Athletics Association (NACAC) to be the exclusive broadcast partner and sponsor of the CARIFTA Games.
Diamond League in dispute over territories in Africa
Contracts for Diamond League rights in sub-Saharan Africa are in the process of being rewritten for the 2016 season.
Learfield adds Lehigh University to college portfolio
The Learfield Sports agency has expanded its US collegiate sports portfolio by striking a multimedia rights deal with Lehigh University in Pennsylvania.
Lagardère Sports lands Dubai Marathon contract
Lagardère Sports, the sports marketing division of conglomerate Lagardère, has been named the host broadcaster of the Dubai Marathon under a three-year deal.