Badminton

UK production company Sunset+Vine has agreed a deal to serve as the host broadcaster for this year’s Badminton World Federation’s World Championships in Glasgow, Scotland.

UK public-service broadcaster the BBC has acquired rights for the 2017 Badminton World Championships.

Astro’s renewed deal with the Badminton Association of Malaysia will see the telco invest much more in promotion but is largely unchanged in cash terms.

Malaysian pay-television operator Astro has expanded a rights deal with the Badminton Association of Malaysia (BAM) to become the exclusive broadcast partner of the national governing body.

Lagardère Sports, the sports marketing division of conglomerate Lagardère, has extended its host broadcast and rights distribution partnership with the Scottish Open Badminton Grand Prix.

The MP & Silva agency has extended its rights distribution partnership with the Badminton Asia governing body.

UK pay-television broadcaster BT Sport has acquired rights to the English National Badminton League team competition.

Infront Sports & Media secured the Badminton World Federation’s global commercial rights for eight years after completing a blockbuster deal last week.

Chinese conglomerate Dalian Wanda, through its subsidiary, the Infront Sports & Media agency, has signed a long-term rights distribution partnership with the Badminton World Federation.

The French Badminton Federation (FFBaD) has agreed a broadcast deal with digital-terrestrial television channel L’Équipe 21 for its staging of the sport’s 2016 European Championships.

International sports broadcaster Eurosport has secured an exclusive digital streaming rights deal with the Badminton World Federation (BWF).

International sports broadcaster Eurosport has acquired rights in the UK and Ireland to this year’s All England Open Badminton Championships, which begin next week.

Media rights clips from January 21 to February 3

International pay-television sports broadcaster Eleven Sports Network has acquired live and exclusive rights in Singapore for the 2016 Badminton Asia Team Championships.

Asian pay-television broadcaster Star Sports has acquired rights for the 2016 season of India’s Premier Badminton League team competition.

The Sportsman Media Group agency has signed a long-term partnership with the Badminton Europe Confederation through which it will market the exclusive worldwide media rights to its European Championships events.