Baseball
MLB draws best Division Series domestic audience since 2017
Viewership boost meaningfully contrasts from declines seen during regular season
Bilibili and Kuaishou join broadcaster line-up for MLB postseason in China
Major League Baseball agreed media rights deals with Chinese digital platforms Bilibili and Kuaishou for this year's ongoing postseason games
Twitter to offer live look-ins of every 2022 MLB postseason game
Social media platform to aid in fan engagement around playoff contests
MLB generates another set of consumption records for MLB.TV
Adoption continues to grow for league's out-of-market streaming service
BBC strikes five-year MLB deal
Major League Baseball has agreed a five-year media rights deal with the BBC, the UK public broadcaster
MLB, Fox post sharp ratings decline for second ‘FoD’ game
Viewership falls by nearly half for return engagement in Iowa
Padres, MLB see series of business boosts from trade deadline
Club to impose cap on season ticket sales for first time in franchise history
MLB All-Star Game viewership sinks to new event low
Baseball midseason showcase retains mark as top All-Star Game in US sports
MLB sees viewership declines for Home Run Derby, Draft
Elements of All-Star Game event drop in viewers, but are still historically strong
YES Network enjoys more ratings boosts from Yankees’ success
RSN posting its best marks in years as club rises to top of MLB
Blitzer secures minority stake in Cleveland Guardians
Manfred also discusses MLB's emerging plans in streaming
MLB Network revives player-focused alternate game broadcasts
League-owned network extends industry embrace of non-traditional telecasts
Synergy Sports signs technology services and data deal for Honkbalweek Haarlem
The Synergy Sports division of sports data and betting services company Sportradar has agreed a multi-year technology services deal with Honkbalweek Haarlem (HWH), organisers of the biennial international…
MLB.TV extends run of consumption records
Streaming momentum seen last year continues into start of 2022 season
YouTube renews MLB streaming deal with 15-game schedule
Games to be shown in more than 182 countries on Google-owned platform
MLB finalizes streaming rights agreement with Peacock
League once again carves out an exclusive streaming rights package
Mets plan ‘full-court press’ to alert fans of first Apple TV+ game
Slotting of planned Scherzer debut on streaming service has roiled team's fans
Chinese Professional Baseball League teams and Eleven agree streaming deal with Twitch
Live matches from the upcoming 2022 season of Taiwan's Chinese Professional Baseball League will be streamed globally on Twitch