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Sportradar and Baseball Australia agree OTT streaming and betting rights deal

(Photo by Sportradar)

Sportradar, the sports data and digital content company, has agreed a wide-ranging deal with Baseball Australia through which it will launch an OTT streaming platform and distribute betting data and video streaming rights.

The multi-year deal will see Australian Baseball League (ABL) games broadcast live globally on a dedicated OTT platform for the first time. The new service, named OnDemand, forms one aspect of the strategic deal struck between Baseball Australia, Sportradar and the ABL.

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