Basketball

Genius Sports has struck a new data insights deal with one of its main broadcaster clients in a long-term extension with US sports broadcaster ESPN

WBD is seeking a jury trial over the NBA's rejection of its matching rights proposal, but sports law experts believe the media giant may struggle to prove it has truly matched Amazon’s bid in terms of distribution reach and financial structure. 

Warner Bros. Discovery has sued the National Basketball Association over the league’s rejection of its matching rights proposal, in the latest instalment of the NBA media rights saga.

The huge $76bn (€70bn), 11-year contracts sealed by the NBA with Disney, Comcast and Amazon give the trio the right to air their inventory in international markets, it has emerged, meaning that Sky will hold rights in several European markets.

Germany’s 2. Basketball Bundesliga has amassed a betting rights package of at least 720 matches per season in a request for proposal (RFP) process that also includes the global broadcast rights, SportBusiness understands.

The National Basketball Association's next media rights deal could be heading to the courtroom after Warner Bros. Discovery met its deadline to match one of the offers on the table under the league's proposed $76bn (€70bn), 11-year contracts.

Aside from the huge financials on offer, SportBusiness Media delves into what this landmark rights deal means for stakeholders across the US sports industry.

The National Basketball Association's record domestic media rights sales process is one step away from completion, after its board of governors approved the agreements with incumbent Disney and newcomers NBC and Amazon Prime Video.

Euroleague Basketball has renewed its Italian rights deals with subscription broadcasters DAZN and Sky Italia but only for the 2024-25 season, having previously signed long-term deals in the country.

French basketball’s top-tier LNB Élite has ended months of uncertainty amid the financial troubles of streaming platform Skweek by signing a long-term domestic broadcast rights deal with DAZN.

A landmark draft looks set to pay financial dividends for the NBA as it closes in on a new media rights deal in France, which is fast becoming one of its most important international markets.

Nearly 70 per cent of the NBA's social media engagement across central, team and player accounts comes from outside the United States, with its roster of international stars making the league a truly global attraction.

Nearly 70 per cent of the NBA's social media engagement across central, team and player accounts comes from outside the United States, with its roster of international stars making the league a truly global…

A deal will also reportedly involve FanDuel-related programming for Diamond channels, the resale of Diamond’s streaming service to fans and an equity stake in the company.

Caitlin Clark's WNBA debut on ESPN2 and Disney-owned streaming platforms drew an average of 2.1 million viewers, generating the highest viewership of a league game since 2001 and best ever for ESPN.

The Women's National Basketball Association (WNBA) is to expand into Canada for the first time in 2026, when Toronto joins as the 14th team