Basketball
WNBA, Google secure expansive ESPN-focused partnership
The Women’s National Basketball Association has announced a wide-ranging multiyear partnership with American-based multinational technology giant Google, which has been designated a top-tier WNBA Changemaker s…
ESPN, Marvel partner for superhero-themed NBA telecast
ESPN and Marvel, two sister divisions within the Walt Disney Co
BeNeLeague Basketball domestic rights tender in progress with May 5 deadline
BeNeLeague Basketball, the new commercial rights-holder of Belgian and Dutch domestic basketball, is expecting bids by May 5 for media rights to the competitions under its banner, SportBusiness understands
Genius Sports signs data, streaming rights deal with Japan’s B.League
Sports data and technology company Genius Sports has signed an exclusive international streaming and data rights deal with Japanese basketball’s B.League.
ESPN to offer betting-focused presentation of NBA game
ESPN on April 14 will carry its first betting-oriented alternate production of a National Basketball Association game with the debut of its Daily Wager Special on both ESPN+ and ESPN2
VTB United League to use WSC Sports’ automated highlights technology
Israel-based automated highlights company WSC Sports has expanded its presence in Russia through an agreement with the VTB United League basketball competition
Sportradar to distribute international media rights for CBA League
Sports media and data firm Sportradar is to distribute international media rights for the Chinese Basketball Association League under a new multi-year deal beginning with the current season
CBA League agrees social media partnership with Weibo, opens up venues
China's CBA basketball league has agreed a five-year deal with Weibo that will see the social media platform host content including live video streams, short videos and interactive games
Content Arena facilitates Lega Basket deals in Balkans, Greece, Cyprus and Bulgaria
Lega Basket Serie A, the organising body for the top division of Italian basketball, has further extended its broadcast reach through various rights deals in European markets
Kuaishou to integrate third-party creator content with CBA live streams
Chinese social video platform Kuaishou has announced a streaming deal with the Chinese Basketball Association League, under which third party creators will make content that will be presented to viewers…
Fiba lets basketball community create future formats with safety net of Twitch investment
The International Basketball Federation (Fiba) said this week that its two-year deal with Twitch is an “unscripted exercise” that carries risk but is a necessary experiment to reach younger fans.
Kenya’s Nation Media Group acquires free-to-air NBA rights
Kenyan media company Nation Media Group has acquired a package of free-to-air rights to North American basketball’s NBA.
Sportradar adds Australia’s NBL1 to basketball portfolio
Sports data company Sportradar has agreed a multi-year data and media rights deal with Australian second-tier, semi-professional basketball league NBL1
Basketball Champions League turns to Twitch for streaming in France
Twitch, the Amazon-owned online streaming platform, has added more basketball inventory to its portfolio in a tie-up with the Basketball Champions League to live stream games in France
Twitch to stream Fiba matches in first international federation deal
Twitch, the Amazon-owned online streaming platform, has signed its first agreement with a major international federation in a ‘multi-year’ agreement with the International Basketball Federation (Fiba).
Canadian Elite Basketball League signs up StreamAMG to operate global OTT service
The Canadian Elite Basketball League is set to launch a new global streaming platform on the back of a multi-year deal with OTT solutions company StreamAMG
CCTV ‘to resume NBA broadcasts’
Chinese state broadcaster CCTV is to resume live broadcasts of NBA games on March 8, beginning with the All Star game that day, according to media reports in China
Globo apologises to NBA after erroneous YouTube takedown request
Brazilian media group Globo has apologised for an erroneous copyright claim that led to the taking down of the broadcast of an NBA match from the North American basketball league’s official YouTube channel.