Basketball
LeBron James’ historic moment draws record engagement
Record numbers of viewers watched Los Angeles Lakers star LeBron James become the National Basketball Association's all-time leading scorer with 38,388 points and counting during the Lakers-Oklahoma City…
NBA TV Canada to show Brampton Honey Badgers’ BCLA games
NBA TV Canada will show both games of the Brampton Honey Badgers, who play in the Canadian Elite Basketball League (CEBL), during the third group-stage window of the Basketball Champions League Americas…
EASL details broadcast deals for Champions Week in Japan
Pan-regional club basketball competition the East Asia Super League (EASL) has announced a series of media rights deals in core markets for its Champions Week event in Japan on March 1-5
FanCode acquires rights in India for EuroLeague Basketball
Indian digital platform FanCode has acquired exclusive streaming rights for EuroLeague Basketball in a three-year deal running 2023 to 2025
NBA recruits Fuller to content role in Europe and Middle East
Sports industry executive Sharon Fuller has joined the National Basketball Association as associate vice-president of content and social in Europe and the Middle East
NBA, Meta put VR at heart of deal extension
The National Basketball Association has signed a virtual reality-focused multiyear deal extension with global tech giant Meta
BBC picks up NBA rights package ahead of Paris game
UK public-service broadcaster the BBC has acquired rights to nine NBA games between now and the end of the season, starting with tomorrow’s (Thursday’s) clash in Paris between the Chicago Bulls and the…
DAZN adds Eleven Sports’ basketball and football content in Italy
Multi-platform subscription broadcaster DAZN is to showcase Eleven Sports Italy’s coverage of leading basketball competitions, as well as the third tier of domestic football, Serie C.
Dyn Media lands rights to first international property in BCL deal
Germany-based OTT operator Dyn Media has acquired rights to the Basketball Champions League under a long-term agreement
CCTV’s NBA viewership ‘approaching pre-2019 levels’
The NBA’s viewership figures on Chinese state broadcaster CCTV are reportedly close to returning to the levels reached prior to the league’s blackout in the country.
NBA releases new Christmas spot
League looks to ramp up its promotion of Christmas Day slate of games
B.League seeks international audiences with English-language website
The B.League, operating body of the top two divisions of club basketball in Japan, has furthered its outreach efforts to international fans by launching an English-language website
Former Meta, NBCUniversal exec Radin named BBL chief executive
The British Basketball League (BBL) and British Wheelchair Basketball (BWB) have both appointed new chief executives
ACB widens reach in China with PP Sports, Bilibili streaming deals
The Spanish Basketball Clubs Association (ACB) has agreed rights deals in China with online streaming platforms PP Sports and Bilibili for Liga ACB, the top tier of Spanish club basketball
Euroleague Basketball extends Bwin deal for Greek market
Online sports betting and gaming operator Bwin has signed a multi-year extension to its sponsorship deal with Euroleague Basketball covering the Greek territory
FanCode secures Liga ACB rights in Indian subcontinent
Indian digital sports media platform FanCode has secured rights in the Indian subcontinent for Liga ACB, the top tier of Spanish basketball, for two seasons, 2022-23 and 2023-24
NBA maintains value in Vietnam, secures increase in Indonesia
The NBA has maintained its rights value in Vietnam and earned an increase in Indonesia thanks to recent deals agreed from the 2022-23 season onward.
Zaslav says WBD doesn’t ‘have to have’ the NBA
Executive says a league rights renewal has to be a 'deal for the future'