HomeNewsMediaBasketballChina

CCTV’s NBA viewership ‘approaching pre-2019 levels’

De'Aaron Fox of the Sacramento Kings is defended by George Hill of the Milwaukee Bucks (Photo by Stacy Revere/Getty Images)

The NBA’s viewership figures on Chinese state broadcaster CCTV are reportedly close to returning to the levels reached prior to the league’s blackout in the country.

The NBA went off air in China in 2019 after Daryl Morey, the former general manager of the Houston Rockets, published a tweet in support of Hong Kong anti-government protestors.

You need to have a subscription to access this content

If you would like more information on our Media product please contact our sales team

Already have an account? Sign in here