Golf

In the latest interactive monthly data report, TV Sports Markets analyses the media-rights landscape in Golf, focusing on the PGA Tour, Majors, European Tour and the Ryder Cup

The BBC has held on to its Masters golf rights, confounding speculation it was going to be displaced by an aggressive Sky bid for exclusive rights. Sky must now decide whether it makes sense to continue sharing the event with the BBC and, if so, at what price.

The Sina Sports division of Chinese internet operator Sina has signed content deals with golf’s PGA Tour and the LPGA ladies’ tour.

UK pay-television broadcaster Sky is set to revamp its sports offering this summer, with dedicated channels to be launched for football, cricket and golf, according to the Daily Mail.

Golf Channel has launched in Poland through a carriage deal with pay-television service Cyfrowy Polsat.

UK public-service broadcaster the BBC has renewed rights to US golf major, the Masters.

Sports video and advertising platform SendtoNews has struck a multi-year extension to its rights partnership with golf’s PGA Tour.

US media company NBCUniversal has expanded the global reach of its Golf Channel network by agreeing new distribution agreements in Japan with OTT digital platform AbemaTV and pay-television broadcaster Wowow.

The season-opening event on the Symetra tour will become the first ever live women’s golf event to be shown on social media platform Facebook.

Golf’s Asian Tour has launched a new streaming initiative that will result in selected tournaments benefiting from live coverage on its website.

Golf’s PGA Tour has agreed a new partnership with Twitter through which the social media platform will distribute, on a free basis, more than 70 hours of live competition coverage across 31 tournaments through the remainder of the 2016-17 season.

Golf’s PGA Tour will seek to secure partial ownership of a network as part of its next set of broadcast rights agreements, according to the organisation’s new commissioner Jay Monahan.

Golf’s Asian Tour has awarded rights for the 2016 Manila Masters to pay-television provider Cignal TV in the Philippines.

A live stream of the opening tee of this weekend’s Ryder Cup will be available via the official website of the golf event and various other digital platforms.

The Sport 24 in-flight and in-ship channel has acquired rights to this year’s Ryder Cup golf tournament.

Australian commercial broadcaster Seven has acquired rights to the World Cup of Golf, which will take place in the country this November.