Sina Sports strengthens golf portfolio

The Sina Sports division of Chinese internet operator Sina has signed content deals with golf’s PGA Tour and the LPGA ladies’ tour.

Under the deal, Sina Sports will show highlights and video content such as interviews and behind-the-scenes footage, as well as tournament recaps.

The lengths of the “long-term” agreements have not been disclosed.

Sina Golf will also continue to serve as the official Chinese website of the LPGA.