Golf Channel broadens reach with Japanese distribution deals

US media company NBCUniversal has expanded the global reach of its Golf Channel network by agreeing new distribution agreements in Japan with OTT digital platform AbemaTV and pay-television broadcaster Wowow.

Through its agreement with NBCU International Distribution, AbemaTV’s golf stream will feature Golf Channel programming, including coverage of the European Tour and the women’s LPGA Tour.

AbemaTV will also show news and instruction programming such as Golf Central, The Golf Fix and Golf Channel Academy.

The partnership will see both sides work in collaboration on marketing, integration and promotional assets as it relates to Golf Channel programming within the AbemaTV app.

Wowow’s golf programming, meanwhile, will be enhanced by Golf Channel’s production of all North American LPGA events. Wowow will also offer Golf Channel original programming.

“Golf is a global game, and Golf Channel’s deep commitment to covering all facets of the sport helps to serve golf fans around the world through partners like AbemaTV and WOWOW,” said Phil Piazza, Golf Channel Senior Vice President, Programming. “Golf fans are some of the most affluent and highly engaged viewers who appreciate not only the action of professional tournament coverage around the world, but also the insightful news and analysis on Golf Central, as well as award-winning original programming like Feherty and the critically acclaimed slate of Golf Films.”

“The appeal of golf programming continues to grow around the world,” said Belinda Menendez, President, NBCUniversal International Distribution & Networks. “We’re pleased to have the opportunity to expand upon our existing relationships with AbemaTV and WOWOW through these new agreements, partnering with them in delivering top-quality golf and sports content.”

Terms of the deals were not disclosed.