When times are good, things work. Unstable or unviable elements can be suppressed or concealed temporarily. When there is a recession, they come to the fore, damagingly. And events of the magnitude of September 11 serves only to aggravate the problems. The world is tougher, companies are tighter. Broadcasters and sponsors want a stronger sense, if not quite certainty, that they will at least get their money back.
You need to be a SportBusiness Media subscriber to view this content
Talk to our team of experts to learn more about the benefits of subscribing
Already have an account? Sign in here