DFL bullish on domestic rights, but ‘flat is the new up’ in tough market

(Boris Streubel/Getty Images)
(Boris Streubel/Getty Images)
It’s still two months until the Bundesliga plans to auction its domestic media rights, but the timing of the publication of the packages that will be on offer to the market provided for plenty of water-cooler talk at the annual SpoBis conference in Hamburg last week.

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