Cricket: UK pay-broadcaster Setanta acquired the exclusive rights for the India Premier League, the domestic Twenty20 competition set up by the Board of Control for Cricket in India, in a five-year deal worth about $20m (£10m/€13m) with the World Sport Group agency. The deal runs from 2008 to 2012 and Setanta has options to extend (page 2).
This content is available to SportBusiness Media subscribers only
Talk to our team of experts about a subscription today
Already have an account? Sign in here