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TV rights 1: World Cup, national team, European football

  • Football: Spanish pay-television operator Sogecable acquired the television rights for the 2010 Fifa World Cup in a deal with Fifa worth just over €90m (£71m).  The operator will show all 64 matches on digital-satellite platform Digital Plus, with most broadcast in high definition.  The group’s free-to-air channel Cuatro is expected to show 22 matches, in line with Fifa regulations (page 7).
  • Football:  Portuguese public-service broadcaster RTP acquired the rights for the weekly free-to-air first division Liga match and highlights in a two-year deal, worth €16m (£12.6m), from 2008-09 to 2009-10, with sports broadcaster Sport TV. RTP’s bid included pay-rights for the 2008 Olympic Games and the 2010 Fifa World Cup.  RTP beat bids from commercial broadcasters TVI and SIC (page 3).
  • Football: Portuguese commercial broadcaster TVI acquired the rights for the Portuguese national team’s home matches, in a two-year deal with agency rights-holder Olivedesportos. The deal includes the rights to the U-21 national team (page 3).
  • Football: UK pay-broadcaster BSkyB acquired the live rights for Scotland home internationals and nine Scottish FA Cup matches each season in a new four-year deal from 2010-11 to 2013-14.  Public-service broadcaster BBC Scotland acquired national team highlights rights and coverage of five Scottish Cup matches each season, including the final.  The combined deals, as well as projected revenues from the sale of second and third party rights, are worth between £55m (€70m) and £60m over the course of the contract.
  • Football: Spanish rights agency Mediapro acquired the media rights for Liga club Real Bétis for five years, from  2009-10 to 2013-14, for €134m (£106m), a 33-per-cent rise over the value of its present deal with pay-television operator Sogecable.  The deal includes the rights for the club’s shirt sponsorship, perimeter advertising, friendlies, Uefa Cup and Champions League qualifiers.
  • Football: Nigeria-based broadcaster Trend TV acquired the English-language rights across Africa for France’s top-tier Ligue 1 in a deal worth close to €20m (£15.7m) over four years, from 2008-09 to 2011-12, with Canal Plus Events.  Canal Plus subsidiary Canal Horizons acquired French-language rights across the region, for the same period, for a slightly lesser sum (page 1).
  • Football:  Spanish rights agency Mediapro acquired the rights for France’s Ligue 1 in a four-year deal with Canal Plus Events.  It will show matches on its soon-to-be-launched football channel, Canal de Fútbol. The rights had previously been held by Sogecable (page 7). 
  • Football: Eastern European channel Sport 1, operated by Chello Central Europe, acquired the rights for France’s Ligue 1 football championship in a four-year deal beginning this season, for Romania, Czech Republic and Hungary.  The rights were sold by Czech agency Pragosport, which bought the rights from French agency Canal Plus Events for just under €2m (£1.6m).  The channel will show between two and four live matches per round.
  • Football: The Be4 agency acquired the international rights for the Italian Super Cup in a two-year deal, paying about €150,000 (page 5).
  • Football: Indonesian telecom operator Telkomvision acquired the pay-television rights for a package of Serie A matches in a one-year deal with the MP&Silva agency.  The agency is also in talks with terrestrial broadcasters for a package involving two or three matches a week.
  • Football:  Icelandic broadcaster 365 Media acquired the free-to-air live and pay-television rights, as well as highlights, internet and mobile rights to the Uefa Champions League and the Uefa Cup from 2009-10 to 2011-12. The Champions League first choice live match, the final and the Uefa Super Cup, as well as Wednesday night highlights, will be shown free-to-air on the broadcaster’s main sports channel, Stod 2 Sport, with all other matches, Tuesday highlights and a weekly magazine shown on its pay-channels. Stod 2 Sport will also carry the first choice Uefa Cup match each week, with a minimum of eight live matches per round aired on pay-channels.

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