TV Rights Deals 2: Athletics, women’s British Open and more

Athletics: UK public-service broad-caster the BBC extended its deal for domestic athletics events for a further six years, from 2009 to 2014. The deal was brokered by the Fast Track agency on behalf of rights-holder UK Athletics.

Cricket: Dubai-based broadcaster Ten Sports acquired the rights for international cricket in Pakistan in a five-year deal, from 2009 to 2013, with the Pakistan Cricket Board. The deal is worth $140.5m (€111m), of which about $16m will cover production costs (page 4).

Cricket: Pakistan state broadcaster PTV acquired the terrestrial television rights for International Cricket Council events from 2009 to 2011 in a three-year, $9m (€7m) deal with international rights-holder ESPN Star Sports. Talks are continuing for the cable and satellite rights.

Cricket: Pan-regional broadcaster ESPN Star Sports agreed a number of deals for the Twenty20 Champions League, although the first edition of the tournament has since been postponed because of the terrorist attacks in Mumbai. ESS agreed three-year deals with Network Ten (Australia), Arab Digital Distribution (Middle East), Willow TV (US and Canada) and Geo TV (Pakistan). Geo also acquired the UK rights in a one-year deal.

Football: North American cable and satellite channel GolTV acquired exclusive rights to the 2010 World Cup home qualifiers of the national teams of the Netherlands, Scotland, Wales and Liechtenstein from February 2009.

Football: Sports rights agency Sportfive acquired the exclusive television rights for the Algerian national team’s home qualifiers for the 2010 World Cup and the 2010 Africa Cup of Nations for $500,000 (€393,700). State broadcaster ENTV had offered $100,000. Rights to away matches are held by pay-television platform ART.

Football: Swiss-based sports rights agency Kentaro acquired exclusive worldwide media and advertising rights for the Faroe Islands Football Association, covering qualifiers for the 2012 European Championships and the 2014 World Cup.

Golf: US sports cable network ESPN acquired exclusive live rights to the women’s British Open for eight years from 2010 to 2017, in a deal with the Ladies Golf Union. The deal will double the amount of coverage on ESPN, with same day Sunday coverage on the ABC network and extensive digital coverage. ESPN also acquired international rights in the rest of the Americas and Asia.

Triathlon: Swiss-based sports rights agency Kentaro acquired exclusive worldwide television rights from 2009 to the Ironman Germany triathlon events, comprising the Ironman European Championships in Frankfurt and the Ironman Germany 70.3 in Wiesbaden.

Volleyball: The European Volleyball Confederation renewed its partnership deal with the Infront Sports & Media agency for the worldwide media rights to the CEV Indesit European Championships, through to 2013.

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