The IOC will look to sell the free-to-air rights for the 2010 and 2012 Olympics in Latin America on a country-by-country basis after walking away from what are understood to have been difficult talks with its traditional partner, the Organización de la Televisión Iberoamericanas.
This content is available to SportBusiness Media subscribers only
Talk to our team of experts about a subscription today
Already have an account? Sign in here