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ESS moves away from exclusivity

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Pay-television broadcaster Cosmote reduced its outlay on Greek Cup rights by two-thirds and pushed to shorten the renewal duration to just one season to give it an opportunity to review the impact on the property’s value of a restructuring of the competition, SportBusiness Media understands.
USA

The Bundesliga is taking a calculated gamble in its new US media-rights deal, with ESPN, as despite the huge increase in the rights fee the deal involves a significant reduction in linear television exposure.

Fifa, football’s global governing body, has taken advantage of the stronger advertising opportunities offered by the winter scheduling of the 2022 World Cup in its rights sale to the Telesport marketing agency in Russia.

UK commercial broadcaster Channel 4’s recent Formula One sublicensing renewal with pay-television broadcaster Sky extends their relationship for another three years, until the end of 2022, with the deal value unchanged, SportBusiness Media understands.