European Tour given helping hand by Ryder Cup

Global media interest in last weekend’s Ryder Cup finale confirmed the extent to which the competition has become one of sport’s blue-riband events. Few events have the power to hold the US and Europe in thrall over three days.

You need to be a SportBusiness Media subscriber to view this content

Talk to our team of experts to learn more about the benefits of subscribing

Already have an account? Sign in here