CBF chooses Synergy to handle keenly-anticipated sales process

The Brazilian football confederation has appointed the Synergy Sports agency to manage the sale of media rights to its national team matches. The move represents the first time the confederation, the Confederação Brasileira de Futebol, will sell its rights via an agency.

This content is available to SportBusiness Media subscribers only

Talk to our team of experts about a subscription today

Already have an account? Sign in here