Brazilian Football Confederation (CBF)
Klefer Marketing Esportivo has begun discussions with interested parties over the sale of international media and betting rights to the Copa do Brasil
Globo has retained its hold on exclusive rights to Brazilian national team matches, striking a deal well below the Brazilian football federation’s target price
The Brazilian football confederation has appointed the Synergy Sports agency to manage the sale of media rights to its national team matches. The move represents the first time the confederation, the Confederação Brasileira de Futebol, will sell its rights via an agency.
The summer of 2017 will prove a critical period in determining where major football rights in Brazil will end up for the next few years.