• League has brought in consultants Alvarez & Marsal to advise on OTT platform • New distribution strategy will be in place for the next rights cycle, from 2022-23 season • Biggest question for the league is whether to overhaul strategy for the UK market
England’s Premier League is working with global professional services firm Alvarez & Marsal on evaluating alternatives to traditional rights sales from 2022-23 onward. According to one well-placed source, the league is “quite some way down the road of having an OTT offering ready to go for the start of the next cycle”.
You need to have a subscription to access this content