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Premier League | Plans under way for OTT platform for next rights cycle

STOKE ON TRENT, ENGLAND - SEPTEMBER 26: Stoke City fans during the Barclays Premier League match between Stoke City and Manchester United at the Britannia Stadium on September 26, 2009 in Stoke on Trent, England. (Photo by Jamie McDonald/Getty Images)

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Sky achieved its long-held ambition of exclusive live coverage of the US Masters in the UK because its co-incumbent, the BBC, decided live golf is no longer a strategic priority.

The English Premier League has launched the first international media-rights tender of its new sales cycle, going early in the Nordics and offering up the opportunity to bid for six seasons – the first time it has done so in Europe.

Belgian Pro League clubs will be able to exploit near-live clips on their own digital subscription platforms in the next rights cycle: the first time European clubs have been able to do so without long hold-back periods.

Korea’s K-League and the Korean Football Association have pooled their media rights, but an initial tender attracted no firm bids, forcing the rights-holders to extend the deadline and change the tender’s terms to allow consortia to participate.