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Premier League | Plans under way for OTT platform for next rights cycle

STOKE ON TRENT, ENGLAND - SEPTEMBER 26: Stoke City fans during the Barclays Premier League match between Stoke City and Manchester United at the Britannia Stadium on September 26, 2009 in Stoke on Trent, England. (Photo by Jamie McDonald/Getty Images)

• League has brought in consultants Alvarez & Marsal to advise on OTT platform • New distribution strategy will be in place for the next rights cycle, from 2022-23 season • Biggest question for the league is whether to overhaul strategy for the UK market

England’s Premier League is working with global professional services firm Alvarez & Marsal on evaluating alternatives to traditional rights sales from 2022-23 onward. According to one well-placed source, the league is “quite some way down the road of having an OTT offering ready to go for the start of the next cycle”.

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