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ITTF looks to more than double commercial rights revenues with long-term partnership

KITAKYUSHU, JAPAN - JUNE 10: Jike Zhang of China competes against Tomokazu Harimoto of Japan during the men's final on day three of the ITTF World Tour LION Japan Open Ogimura Cup at Kitakyushu City General Gymnasium on June 10, 2018 in Kitakyushu, Fukuoka, Japan. (Photo by Matt Roberts/Getty Images)

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The shutdown of live sport due to the Covid-19 pandemic has stopped media-rights payments and negotiations, and prompted a scramble by broadcasters for alternative content across Asia-Pacific.

Uefa has more than doubled the value of its club competition media rights across five Balkan countries, awarding almost all rights to aggressive bidder Telekom Srbija, as the telco’s battle with rival United Media intensified.
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Dorna Sports, the commercial rights-holder of MotoGP, has prioritised exposure over the rights fee in its deal with US network NBC for the 2020-22 cycle, SportBusiness Media understands.

While over-the-top broadcasting platforms are increasing in popularity internationally, their growth in Asia has been restrained by challenges around pricing, piracy, and payments.