International Table Tennis Federation (ITTF)

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The International Table Tennis Federation is set to become the latest governing body to abandon multiple short-term deals for its commercial rights in favour of a long-term strategic partnership, as it looks to at least double its commercial rights income by 2024.

The International Table Tennis Federation awarded its rights in China to sports marketing company Seca as it believes it is the best partner to ease ITTF content into the Chinese digital market.

The International Table Tennis Federation’s decision to sell its media rights in China and other core markets itself left slim pickings for agencies, but hasn’t stopped Lagardère Sports from taking on the challenge.

Eurosport deal helps international table tennis federation in push beyond Asian heartland

World Table Tennis, the new commercial arm of the International Table Tennis Federation, has appointed the IMG agency in a wide-ranging and long-term agreement that includes international media rights…

The International Table Tennis Federation has released details of World Table Tennis, its new in-house commercial arm, along with details of the new competitions that will take place from 2021 onwards

The International Table Tennis Federation has decided against awarding its commercial rights wholesale to an agency in its next cycle, and will instead use a combination of in-house expertise and agency…

The International Table Tennis Federation is close to announcing a Chinese investor as its long-term partner as part of a wider commercial overhaul, SportBusiness understands.