International Table Tennis Federation (ITTF)

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The International Table Tennis Federation is set to become the latest governing body to abandon multiple short-term deals for its commercial rights in favour of a long-term strategic partnership, as it looks to at least double its commercial rights income by 2024.

The International Table Tennis Federation awarded its rights in China to sports marketing company Seca as it believes it is the best partner to ease ITTF content into the Chinese digital market.

The International Table Tennis Federation’s decision to sell its media rights in China and other core markets itself left slim pickings for agencies, but hasn’t stopped Lagardère Sports from taking on the challenge.

Eurosport deal helps international table tennis federation in push beyond Asian heartland

The International Table Tennis Federation (ITTF) is seeking a long-term strategic partner to support its commercial vision for the sport

The International Table Tennis Federation has agreed a three-year extension to its rights partnership with international sports broadcaster Eurosport.

Swedish public-service broadcaster SVT has picked up rights to the International Table Tennis Federation’s 2018 World Team Table Tennis Championships, which will take place in Halmstad, Sweden.

Chinese internet operator Sina has entered into a strategic partnership with the International Table Tennis Federation (ITTF).