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Amazon seeks UK tennis dominance with WTA rights play

ROME, ITALY - MAY 19: Johanna Konta of Great Britain serves against Karolina Pliskova of the Czech Republic in the women's final during day eight of the International BNL d'Italia at Foro Italico on May 19, 2019 in Rome, Italy. (Photo by Clive Brunskill/Getty Images)

Amazon secured Women’s Tennis Association (WTA) Tour rights in the UK for the 2020-23 cycle with a bid nearly 60 per cent higher than incumbent pay-television broadcaster BT Sport's current fee, SportBusiness Media understands, as the tech and ecommerce giant moves to establish a dominant position in UK tennis broadcasting.

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