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PORTRUSH, NORTHERN IRELAND - JULY 21: Open Champion Shane Lowry of Ireland celebrates with the Claret Jug on the 18th green during the final round of the 148th Open Championship held on the Dunluce Links at Royal Portrush Golf Club on July 21, 2019 in Portrush, United Kingdom. (Photo by Francois Nel/Getty Images)
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UK public-service broadcaster the BBC “switched emphasis” when bidding for the domestic rights to Britain’s Open Championship to focus on highlights after the first round of offers for live coverage in the recent auction, according to Peter Dawson, the outgoing chief executive of the R&A, which operates the golf tournament.