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Perform makes last-ditch attempt to outbid IMG for ATP Tour betting, data rights

LONDON, ENGLAND - JUNE 23: Rajeev Ram of The United States and partner Joe Salisbury of Great Britain return the ball during the mens doubles final against Andy Murray of Great Britain and Feliciano Lopez of Spain during day seven of the Fever-Tree Championships at Queens Club on June 23, 2019 in London, United Kingdom. (Photo by Clive Brunskill/Getty Images)

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The IMG agency has sealed a deal for rights to Spain’s LaLiga, Italy’s Serie A and the US’ Major League Soccer in Sweden with media group Bonnier. The deal signals the end of its OTT experiment in the country as it had previously been broadcasting the properties on its Strive streaming platform.