Fifa takes leap of faith in Africa World Cup qualifiers rights takeover

The success of Fifa’s centralisation of media rights to World Cup qualifiers involving African nations depends almost entirely on two deals: one covering the Middle East and North Africa (Mena) and a pan-regional deal for sub-Saharan Africa. About 95 per cent of the value of the rights is generated by these two markets, but both are highly problematic.

You need to be a SportBusiness Media subscriber to view this content

Talk to our team of experts to learn more about the benefits of subscribing

Already have an account? Sign in here