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SPFL sees robust international rights guarantee despite betting absence

GLASGOW, SCOTLAND - SEPTEMBER 01: Jonny Hayes of Celtic has a shot on goal during the Ladbrokes Premiership match between Rangers and Celtic at Ibrox Stadium on September 1, 2019 in Glasgow, Scotland. (Photo by Mark Runnacles/Getty Images)

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Sky achieved its long-held ambition of exclusive live coverage of the US Masters in the UK because its co-incumbent, the BBC, decided live golf is no longer a strategic priority.

The English Premier League has launched the first international media-rights tender of its new sales cycle, going early in the Nordics and offering up the opportunity to bid for six seasons – the first time it has done so in Europe.

Belgian Pro League clubs will be able to exploit near-live clips on their own digital subscription platforms in the next rights cycle: the first time European clubs have been able to do so without long hold-back periods.

Korea’s K-League and the Korean Football Association have pooled their media rights, but an initial tender attracted no firm bids, forcing the rights-holders to extend the deadline and change the tender’s terms to allow consortia to participate.