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Sports-media industry braces for post-Covid 19 world

A camera crew member works in an empty stadium during a match between Flamengo and Potuguesa as part of the Rio State Championship 2020, to be played behind closed doors due to coronavirus. (Photo by Bruna Prado/Getty Images)

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Mediapro’s partnership with sports social media company Wave is aimed at creating a range of short-form content that can help the agency drum up interest in its LigaMX content.

The slew of media-rights deals agreed for the Korean K League ahead of its recent restart did not generate large revenues for international distributor Sportradar. But the league hopes to capitalise, in the years to come, on the boost to its profile, as one of the first competitions to restart after Covid-19-related shutdowns.

As major sports properties return to action, the attention of broadcasters in Asia-Pacific is turning to rights-fee rebates and other forms of compensation for the Covid-19 interruption.

LaLiga has started its European sales round strongly, gaining impressive fee increases from both the Nordic and Balkan regions in the first deals since the lifting of the three-season limit.