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Twitch’s interactivity proves popular with traditional sports during shutdown

Amazon-owned streaming service Twitch built its reputation as a home for esports and video gaming communities, but its prominence as a platform for traditional sports is growing as it looks to widen its remit.

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Fifa and the Infront agency faced significant challenges with World Cup rights in Indonesia for the second successive cycle, rescuing the situation by striking a deal with media group Emtek.

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