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Formula 1 data report, 2021

In the latest interactive monthly data report, SportBusiness Media analyses the Formula 1 media-rights landscape.

Further detail on the deals covered in this interactive data report is available with our Rights Tracker tool – click here for more information.

Global property

According to the 2020 SportBusiness Consulting Global Report, Formula 1's media rights are the fifteenth-most valuable of any sports property in the world, worth about $627m (€532m) in 2020. This accounts for 1.4 per cent of the total global sports-rights market. The value of these rights in 2020 were significantly affected by Covid-19, with race cancellations and rescheduling resulting in significant rebates to international broadcasters.

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African pay-television broadcaster SuperSport renewed its exclusive English-language rights to the French Open and Australian Open, paying slight increases in both to secure longer terms.

The digital rights deals are all non-exclusive, while CCTV will receive linear exclusivity for selected BWF events. All seven deals cover the five years from 2022 to 2026.

Greek powerhouse Olympiacos is set to switch from Nova to Cosmote in a lucrative deal that casts further doubt over the league’s efforts to centralise the management of its media rights.

Channel 4 took advantage of a lack of interest from incumbents to secure rights to the Uefa Euro 2024 qualifiers and 2022-23 Nations League matches of the England men’s national football team