NFL deal helps Google park tanks on traditional pay-TV’s lawn

(Photo by Sarah Stier/Getty Images)
(Photo by Sarah Stier/Getty Images)
For YouTube, as a sports content platform, the deal represents a dramatic acceleration of its ambitions in pay-television in the US.

You need to be a SportBusiness Media subscriber to view this content

Talk to our team of experts to learn more about the benefits of subscribing

Already have an account? Sign in here

Read this next

American Football

NFL: Twitter deal will drive TV ratings

11 Oct 2013
American Football

CBS deal shows power of the NFL

30 Jan 2015
Multiple Sports

Multiple hurdles for Diamond before Amazon's 'brilliant, brilliant deal' can begin

2 Feb 2024
American Football

NFL-Genius betting rights extension reaffirms that cash is king

6 Mar 2024
American Football

Amazon's NFL renewal unlikely to herald major push in next cycle

15 May 2020