Ratings growth and strategic alignment helped Nascar seal huge Xfinity Series deal

(Photo by James Gilbert/Getty Images)
(Photo by James Gilbert/Getty Images)
The CW’s deal for exclusive Nascar Xfinity Series rights in the US has made it the most valuable second-tier motorsport property in the world, teeing up an overall media rights fee increase for Nascar as it begins the final stages of negotiations for rights to the top-tier Cup Series.

This content is available to SportBusiness Media subscribers only

Talk to our team of experts about a subscription today

Already have an account? Sign in here