Ratings growth and strategic alignment helped Nascar seal huge Xfinity Series deal

(Photo by James Gilbert/Getty Images)
(Photo by James Gilbert/Getty Images)
The CW’s deal for exclusive Nascar Xfinity Series rights in the US has made it the most valuable second-tier motorsport property in the world, teeing up an overall media rights fee increase for Nascar as it begins the final stages of negotiations for rights to the top-tier Cup Series.

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