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Telco TDC Group’s entry into Danish EPL rights market may boost competition ahead of Superliga tender

LONDON, ENGLAND - FEBRUARY 27: Christian Eriksen of Tottenham Hotspur is challenged by Jorginho of Chelsea and Willy Caballero of Chelsea during the Premier League match between Chelsea FC and Tottenham Hotspur at Stamford Bridge on February 27, 2019 in London, United Kingdom. (Photo by Clive Rose/Getty Images)

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LaLiga has secured modest increases in its latest deals across Bulgaria, the Czech Republic and Slovakia but it saw its value drop in Romania after a protracted bidding process.

Uefa has secured one of its largest cycle-on-cycle increases in recent years after securing a deal with Armenian newcomer OTT player Vivaro Media, which has made an aggressive entry into the market.

Optus is thought to have faced competition from only one other bidder for the Premier League rights: US-based media group ViacomCBS.

The deadline gives the four remaining companies – Team Marketing, Relevent Sports Group, Endeavor and Infront – one last chance to improve or amend their bids to become the exclusive commercial rights agent of Uefa club competitions.