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LONDON, ENGLAND - FEBRUARY 27: Christian Eriksen of Tottenham Hotspur is challenged by Jorginho of Chelsea and Willy Caballero of Chelsea during the Premier League match between Chelsea FC and Tottenham Hotspur at Stamford Bridge on February 27, 2019 in London, United Kingdom. (Photo by Clive Rose/Getty Images)
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The Danish Superliga has increased its domestic rights fee despite limited competition by offering its rights for six years – an option opened up by a change in policy by the country’s competition authority.
Clubs from the top two divisions of Danish football have agreed to major reform plans that will bind together all commercial rights on a long-term basis and alter the structure of the league system, while also seeking to extend deals with existing domestic broadcast rights partners.
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