Formula E driving against advertising headwinds in battle for FTA exposure

(Chung Sung-Jun/Getty Images)
(Chung Sung-Jun/Getty Images)
Formula E is preparing for its 10th season with a record 17 races on the calendar, but with question marks hanging over its media future in its most important commercial territory, amid wider apathy in the advertising market that could accelerate its move to subscription platforms.

You need to be a SportBusiness Media subscriber to view this content

Talk to our team of experts to learn more about the benefits of subscribing

Already have an account? Sign in here