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Tough market weighs on DFL domestic rights income

(Photo by KAI PFAFFENBACH/POOL/AFP via Getty Images)

The German Football League (DFL) faced an absence of new bidders, a change in strategy from incumbent Sky Deutschland and an unstable economy as it went to market with its 2021-25 domestic rights. The tough conditions left experts to conclude the league had done well to avoid a larger income drop for the cycle.

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